Last updated: February 2026
This privacy policy explains how we collect, use, store, and protect your personal data when you visit and interact with this website. We are committed to handling your information responsibly and in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
By using this site, you acknowledge that you have read and understood this policy. If you do not agree with any part of it, please discontinue use of the site.
Data Controller
This website operates as an independent informational publication about UK-regulated online gambling. For the purposes of applicable data protection legislation, the site operator acts as the data controller responsible for the personal data collected through this website.
What Data We Collect
We collect the minimum amount of personal data necessary to operate and improve this website. The types of data we may collect include:
Automatically collected data: When you visit our site, our servers and analytics tools may automatically record your IP address, browser type and version, operating system, referring URL, pages visited, time and date of access, and approximate geographic location derived from your IP address. This data is collected through cookies and similar technologies as described in our Cookie Policy.
Voluntarily provided data: If you choose to contact us or subscribe to any communication, we may collect the information you provide, such as your name and email address. We do not require registration to access the content on this site.
We do not collect any special category data (also known as sensitive personal data), nor do we knowingly collect data from individuals under the age of 18.
How We Use Your Data
We process personal data for the following purposes and on the following legal bases:
Site analytics and performance improvement (legitimate interest): We use aggregated and anonymised usage data to understand how visitors interact with our content, identify technical issues, and improve the quality and relevance of our guides. This processing is based on our legitimate interest in operating and improving the site, balanced against your privacy rights.
Security and fraud prevention (legitimate interest): We process IP addresses and access logs to detect and prevent malicious activity, including automated scraping, denial-of-service attacks, and unauthorised access attempts.
Legal compliance (legal obligation): We may process your data where required to comply with applicable laws, regulations, or legal processes.
Communication (consent): If you voluntarily contact us, we will use the information you provide solely to respond to your enquiry. We will not add you to any mailing list without your explicit consent.
Cookies and Tracking Technologies
This site uses cookies and similar technologies to function properly and to analyse traffic. For detailed information about the specific cookies we use, their purposes, and how to manage your preferences, please refer to our Cookie Policy.
Third-Party Services
We use a limited number of third-party services that may process your data on our behalf:
Analytics providers: We use analytics tools to collect anonymised data about site usage. These providers process data in accordance with their own privacy policies and under data processing agreements with us.
Hosting providers: Our web hosting infrastructure processes access logs that include IP addresses and request data. This is necessary for the delivery and security of the website.
Font delivery: We use Google Fonts to serve typefaces. When you load a page, your browser connects to Google’s servers to retrieve font files. Google’s privacy policy governs this data processing: policies.google.com/privacy.
We do not sell, rent, or trade your personal data to any third party. We do not share personal data with advertisers.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes described in this policy. Specifically:
Server access logs are retained for a maximum of 90 days before being permanently deleted. Analytics data is retained in aggregated, anonymised form and cannot be linked back to individual users. Any personal data provided through direct communication is retained for the duration required to resolve the enquiry, plus a reasonable period for record-keeping, after which it is deleted.
Your Rights Under UK GDPR
Under the UK General Data Protection Regulation, you have the following rights regarding your personal data:
Right of access: You may request a copy of the personal data we hold about you.
Right to rectification: You may request that we correct any inaccurate or incomplete personal data.
Right to erasure: You may request the deletion of your personal data where there is no compelling reason for its continued processing.
Right to restrict processing: You may request that we restrict the processing of your personal data in certain circumstances.
Right to data portability: You may request a copy of your data in a structured, commonly used, machine-readable format.
Right to object: You may object to processing based on legitimate interests. We will cease processing unless we can demonstrate compelling legitimate grounds that override your rights.
To exercise any of these rights, please contact us using the details provided on this site. We will respond to all legitimate requests within one month.
International Transfers
Some of the third-party services we use may process data outside of the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place, such as standard contractual clauses approved by the Information Commissioner’s Office (ICO), to protect the security and integrity of your personal data.
Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encrypted connections (HTTPS/TLS), access controls, and regular review of our data processing practices. While we take every reasonable step to protect your data, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
Children’s Privacy
This website publishes content about regulated gambling, which is an activity restricted to individuals aged 18 and over in the United Kingdom. We do not knowingly collect personal data from anyone under the age of 18. If we become aware that we have inadvertently collected data from a minor, we will take immediate steps to delete it.
Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or in applicable legislation. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
Supervisory Authority
If you believe that our processing of your personal data violates applicable data protection laws, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent supervisory authority for data protection: ico.org.uk.